There’s a 2015 blog post from Taiwan Startup Stadium titled “Pitching ain’t easy: Robert Neivert of 500 Startups on how to grab & keep your audience’s attention.” Pitching ain’t easy. Short. Simple. True.

Pitching is even more challenging if you don’t know what motivates a VC to want to invest in your startup. So, that begs the question, what is most important to VCs? Let’s take a deeper look.


  • What are the founders backgrounds?
  • Are the founders passionate about their vision?
  • Can they elicit that same passion in others?
  • Do they have the business acumen to continue to push the ball forward?


  • Key management team members
  • What is your business model?
  • What is your MRR/ARR?
  • How many users/customers do you have?
  • What has your growth rate been?
  • What is your churn?

Market & Fit:

  • What problem is your product solving?
  • Competition within the sector
  • How has your beta or MVP performed?
  • Barriers to Entry/Success
  • How big is the market in its entirety?
  • What share of the market do you realistically think your company can grab?
  • What is your go-to-market strategy?

Regulatory & Legal:

  • Do you require FDA approval?
  • Where are you related to FDA approval?
  • Do you have patentable IP?
  • Have you already filed for any associated patents?
  • What is your patent status?

VC/Fund Fit:

  • Do you fit their portfolio wants?
  • How much capital is required?
  • How do you plan on using the capital?
  • Do you have the correct valuation?
  • What ownership stake will they be receiving
  • Number of board positions
  • Do they see you bringing a minimum of 10x ROI

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