Tech Goes Big On Super Bowl LVI Commercials
Tech was exceptionally well represented during Super Bowl LVI. In fact, the bulk of this year’s commercials seemed to be tied to tech platforms and services.
Here is a list of the commercials tech spots that ran during the Super Bowl…
- Amazon gave us a glimpse into what life would be like if Alexa read minds
- AT&T had a commercial for its fiber network that pitted Ashton Kutcher’s wife and ex-wife against each other for the Most Admired Alum award from the high school both attended
- Booking.com highlighted that while they might not be great at naming, they are great for travel needs
- Caesar’s Sportsbook has joined the tech gambling arena and used the Mannings to help “pass the gravy”
- Coinbase made history by being the first crypto Super Bowl ad with their bouncing QR code which was popular enough that it caused their site to crash (story linked below)
- Disney+ reminded us all that they are the home of many a G.O.A.T.
- DraftKings made sure users would login to see if their accounts were the five lucky accounts to have a $1 million added to them to bet on the game
- E*Trade brought the baby advisor back from “off the grid” to make sure the masses knew there were better resources than social media to get sound financial advice
- Expedia reminded us to focus on life’s experiences and not simply “stuff”
- FTX took a walk through histories doubters of great ideas as it encouraged us not to miss the opportunity to get into crypto
- Google introduced the world to Real Tone on their Pixel 6
- Greenlight used Ty Burrell to highlight how not to manage your finances
- Headspace let the world know we can now all sleep with John Legend
- Intuit had a spot that showed entrepreneurs how they could combine QuickBooks with their newly acquired Mailchimp to run their businesses easier
- Meta showed how Quest 2 could bring old friends together while also making us long for restaurants with animatronic shows
- Rakuten took to the poker table to push their cash back app
- Rocket Mortgage made sure everyone knew that if you want to get your own Barbie Dream House, make your offer as competitive as possible by having a verified approval in hand
- Salesforce used its time to push people to focus on the very real issues facing planet earth vs. virtual worlds
- Squarespace had a play on Sally selling seashells by the seashore
- T-Mobile had a pair of spots. One pushing their 5G home internet, as well as one pushing owners of 5G compatible phones to make the switch and “do it for the phones”
- TurboTax highlighted that they have live specialists to help no matter how complex your taxes are
- Uber Eats made sure people know they can Uber a lot more than food alone
- Verizon had Jim Carrey reprise his Cable Guy character in their ad for their 5G home offering
- Vroom used Flake the Musical to appeal to people looking to sell their cars vs. the buyers
Sources
- CNET: Super Bowl Commercials 2022: Watch All the Big Ads From Sunday’s Big Game
- Variety: Super Bowl 2022 Ads: Most-Viewed Commercials on YouTube
- NPR: The best (and worst) Super Bowl commercials: Lizzo, cranky Zeus and more
- The Verge: Coinbase’s bouncing QR code Super Bowl ad was so popular it crashed the app
*Photo Credit: Variety – Super Bowl 2022 Ads: Most-Viewed Commercials on YouTube